Prada S.p.A. is an Italian luxury fashion house, specializing in leather handbags, travel accessories, shoes, ready-to-wear, perfumes and other fashion accessories, founded in 1913 by Mario Prada.
Prada clothes and accessories have been described as both classic and eccentric, frumpy but hip, marked by an ambiguous techno-retro sensibility. On the one hand, Prada's style is modern, drawing on northern Italian traditions of discreet elegance and fine craftsmanship.
On the other hand, as Miuccia Prada said in 1995, "I make ugly clothes from ugly material. Simply bad taste. But they end up looking good anyway.