Bikkembergs is on its way to relaunching. Formerly known as Dirk Bikkember, starting from the next collection, the company will gather its entire product offer under a single brand called Bikkembergs, simplifying its products portfolio designed by creative director Lee Wood. The first step of this phase will take place this Friday with the opening of a 2,153-square-meter flagship store in the Raffles City shopping center in Chongqing.
Dirk Bikkembergs is the man, the designer and the brand to have combined a couture heritage with a passion for sports. With this unique approach, Dirk Bikkembergs has managed to successfully merge the athlete’s world with the exclusivity of the catwalks in Milan. Today, the Dirk Bikkembergs maison includes three leading fashion brands, namely Dirk Bikkembergs Sport Couture, Bikkembergs and Bikkembergs Sport. Each line offers a bold interpretation of masculinity inspired by the contemporary athlete.
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