Adidas AG is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. Everything at adidas reflects the spirit of the founder Adi Dassler. His main objective back in those days already was to make athletes better and still today the consumer is at the heart of everything the adidas brand does.
The adidas brand’s mission is to be the best sports brand in the world, by designing, building and selling the best sports products in the world, with the best service and experience. Adidas is the original sports brand, driven by innovation and a bias to action. Creativity is what fuels Adidas– whether it's on the field, on the court, or on the street, creativity is its inspiration.
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